Good user experience counts...

I was reading this article which says that a Barandchannel study has ranked Google as the brand of the year. Google tipped Coke to reach this spot.

Impressive. And considering how many people have come to rely on Google for researching everything - from the best way to implement PHP/XML based websites to finding out the recipe for chocolate cake- you could easily end up offending some. But the fact remains that Google does exactly what it is supposed to do and at the same time, it delivers a brilliant user experience. This has helped Google build a brand with an almost non-existent advertising budget.

UE concepts like Persuasive Technology and such have been trying to make the point that experience matters a lot. And not surprisingly, so has Macromedia.

However, looking at their new site it does not seem they have got the point entirely. While, their Flash based homepage seems like a way to show everybody that they are willing to eat their own pie, a bloated up size of 270k is not going to leave a good taste in visitors' mouths.

Here are some comments about the new site on a few other blogs :
Mike Chambers
Flazoom

Seems like most users want something simpler and more usable (I personally don’t think Flash is the real issue with the page). The longer Macromedia waits to make these changes, the more the user experience on their site will suffer. So I hope they respond quickly and take a few quick hints from Google.

Posted by Navneet at March 8, 2003 05:18 PM | Comments disabled due to spam