Word of Mouse Matters

A friend of mine who wanted to buy a camera asked me my opinion about which digital camera he should go for. After telling him what I though I advised him to also check other opinions on CNET and Eopinions too. It has become a standard practice for me to check for opinions - "Word of Mouse" as this NY Times article calls it. And in the future its influence is going to simply increase manifold. Be it through CNET, Eopinions, Amazon or personal blogs, the word is spreading at the speed of thought...