July 15, 2003

McBusted:Baseline looks into McDonald's failed IS implementation

McDonald's planned to spend $1 billion over five years to tie all its operations in to a real-time digital network. Eventually, executives in company headquarters would have been able to see how soda dispensers and frying machines in every store were performing, at any moment. After just two years, though, the fast food giant threw in the towel…

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Posted by Navneet at July 15, 2003 12:47 AM | TrackBack | Comments disabled due to spam
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