September 12, 2003

Could TiVo do with some usability enhancements?

Andrew Anker at VentureBlog points to this Forbes article on TiVo that talks about why it is not gaining the popularity it deserves. Is it suffering from the First Mover's Disadvantage?

According to Andrew, TiVo is more a feature than a product, and as a product it is very difficult to use. But it is feature whose time has come. In fact, the technology has already scared the networks into action. NBC recently announced plans to air 30-second "minimovies" during commercial breaks in hopes of keeping viewers from using their remotes or devices like TiVo to avoid advertisements.

Given the situation, it might help TiVo to address the usability issues soon enough, lest they lose the early movers advantage (or disadvantage...)

Posted by Navneet at September 12, 2003 09:30 PM | TrackBack | Comments disabled due to spam
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