October 20, 2003

Advertising India

The Directorate of Audio Visual Publicity (DAVP) in India is known for coming out with some of the most drab advertising in the country, so when recently it started releasing Full-Page Color ad with the 'India Shining' theme, it did look like some other creative minds were at work. According this report, the ads were developed by Grey Worldwide. Nothing brilliant about the ads, but it's certainly refreshing to see them, nonetheless (personally I like the Indian Oil ads more - reads like Agnello Dias' copy, not sure though.)

Rajesh also points to a NY Times article about the Indian Economy and how ten years after the de-centralization, the results are showing...

Posted by Navneet at October 20, 2003 03:14 PM | TrackBack | Comments disabled due to spam
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