Add style to substance

In this article Dean Takahashi highlights the growing importance of visual design and industrial design:

“It used to be that only high-end companies such as Apple Computer or Sony cared about industrial design -- the distinctive look and feel of their products. But in an age when hardware has become a commodity, many more tech companies are coming to realize that aesthetics matter.”

Makes a very good case for design.
[via JD on MX]

Posted by Navneet at November 4, 2003 10:45 PM | TrackBack | Comments disabled due to spam